How can you start with a kids party business?
Are you a kid at heart and an entrepreneur in spirit? Do you fondly remember your childhood toys? Do you have happy memories of kiddie parties and confetti shower to that event? Are you at times looking at the kids perspective so interesting and awesome but most often funny? Do you sometimes get the urge to join in some kids’ horsey-folly games?
If yes is the answer to the above questions, then no doubt, you enjoy children and the way they play. Chances are also good that you would enjoy being a part of that game they play. All of these flashback memories can be achieved by starting a kid-related business. As you will discover in this article several ways and techniques on how you can start with a kids party business, now is a great time to do it.
Start-up of kids party business
- Startup costs are low, it is creative and it is always fun, you get to go to birthday parties every working day!
- Besides that all-important creativity, you’ll need the organizational skills to pull everything together and do it smoothly so that everyone has fun.
- You should also know what kids like today so that you can plan parties around the cartoon character or hit movie of the hour.
- And you’ll need to be a people person who can make sure that no shy child gets left out of the fun and no sensitive parent gets miffed at being left out the picture.
Research for target clients. Conduct research on your potential kids party business by talking to the families in your area to figure out how, when and why they might use your services. Consider using the library or another large space to host an information session where you can speak with a group of parents and children. In addition, you can spend some time researching the kids party business industry. Use the Internet and books to discover the latest trends and tips for promoting your business to reach your target audience.
Identifying your services. Identify the types of services you plan to offer based on the information you receive from the children and their parents. Price your services and keep in mind any competition you may have in your area. Are there other businesses that offer party services for kids? If so, how does your business differ? You need to think of ways to make your kids party business and services stand out from what your competitors are offering.
Draft a business plan. Name your kids party business and start to work on a detailed business plan that includes an overview of the business, how you plan to market it and how you plan to finance it. Set aside sometime every day to work on your business plan. It may take anywhere from a few weeks to a few months to complete.
Gathering supplies and equipment needed. Use your business plan to help you come up with a list of items you need to start your kids party business. Purchase your supplies and begin setting up your office. Consider whether you’ll operate from your home or rent office space. If you plan to rent space, you’ll need to search for commercial properties for lease. Do not forget the most important thing you will always need is a planning book and a telephone. If you specialize in a certain type of party theme, like dress-up tea parties or wild animal parties, you’ll want to lay
in a stock of costumes and makeup for guests to put on.
Funding your business. To fund your new business, speak with family and friends for donations and contact local banks to apply for small business loans. Research grants, especially any available, for people starting kid-focused businesses, minority grants and grants for first-time business operators.
Marketing. A business’ visual identity is a unique asset that creates a relationship between the business, its customers and the wider marketplace. Great branding will help you attract customers, partners and funding because it communicates that you are reputable and can be trusted, which is essential for your business.
- Work with a graphic designer to come up with a logo to represent your brand. The logo should be kid friendly with bright colors and bold imagery.
- Once your logo is finalized, work with your graphic designer to create business cards and brochures. You may also want to create a website so that your business is easily accessible to people searching for a kids party business on the Internet. Increasingly, customers go online first to research product and services.
- Market your business to your community during events and activities where children and their parents may be present.
You can also create print advertisements for local newspapers and magazines. Daycare centres, children’s boutiques and toy stores may also be good places to advertise your business. Your customers will be parents and kids who just want to have fun.
- Send brochures to moms and dads in your area.
- Write fun, informative articles for local newspapers.
- Place ads in the Yellow Pages and in local publications.
- Network among the kiddie set and post fliers (with the owners’ permission) at dance and karate studios and other children’s hang-outs.
- Donate a party decor to the lucky winner of a charity auction–always good publicity–and give free parties to friends who’ll spread the word. Be sure to take pictures for your portfolio.
As a startup business, the very first advertisement you will ever have is your first client. A satisfied customer will do the talking for you. So you have to be very much aware that on your first event, you have to be alert on mistakes and be prepared with optional moves if the need arises. Other than that, you will make a positive impression on customers with branded letterhead, envelope and business card design.
In summary, you have to conduct research on your potential kids party business, identify your services, draft your business plan, gather your supplies and equipment, fund your business, and go marketing.
Then, get a logo and you’re on your way to building a name! Making that first sale will be amazing. Sending the invoice or receipt to the customer will feel even sweeter if you can send it on stationery with your logo at the top! Talk about serious and official. Customers will definitely know you mean business. To make sure your name gets noticed, get online with a website. If you have booked for an event good signage will help you get noticed, and if you are a high street retailer, it is essential! When you are networking, a professionally branded business card will help you stay in touch with new associates.
How good will it feel when you send your first receipt or invoice on branded stationery?! And if you build instant trust with customers. Finally, as you are the brand champion, you need to get out of the building and promote your business offline. A branded t-shirt that you can wear to events, in-store and use for prize giveaways will help raise awareness. If you are starting a business, crowdsourcing designs is a smart way to save money and get tons of creative ideas.